POSITION SUMMARY/ PRIMARY PURPOSE:
The Director of User Experience Design possesses multidisciplinary skills focused on creating compelling experiences across web, mobile and other connected devices that balance user intent and business needs while evolving the user experience strategy of our new Subscription Video-on-Demand/OTT service targeted to enthusiasts of the country music lifestyle. The successful candidate will have hands-on experience executing User Research that uncovers the needs of our unique audience and delivers contemporary Digital Product Designs that meet them; this will include an intuitive information architecture and visual approach. You will lead the definition, development, and implementation of consumer experiences across multiple channels and platforms. These experiences will drive demonstrable consumer engagement and loyalty paired with appropriate KPIs. This position requires a senior level UX leader with significant experience in the direct-to-consumer digital subscription or eCommerce space who easily transitions between and among strategy, process and hands-on execution roles. This is an individual contributor role that may grow to include management responsibilities as the product and subscriber base grows. Core essential duties will be defining an atomic (or similar) design system, rapid prototyping in the browser, user research/validation and socializing the resulting UX designs across the organization.
Lead the customer-centric vision, strategy, and execution of all aspects of user experience design.
Advocate and execute a vision for a durable design system that includes interaction models designed for simplicity and discoverability which demonstrably satisfy the needs of our audience.
Work closely with Product Managers, engineers, and Executives to align the product development strategy with target audience needs, brand positioning and product development resources.
Guide and execute the user research plan and incorporate findings into the design process.
Advocate for user-centered design principles and lead by example in their practical application.
Optimize products by closely analyzing user acquisition, engagement, conversion and monetization performance metrics and testing alternate design solutions.
Thought leadership and advocacy of best practices in information architecture, interaction design, visual design, user research, dominant mental models, device utilization and emerging trends in digital user behavior.
Define and lead a rapid (in-browser) prototyping process that prioritizes quickly and iteratively acquiring real customer feedback on an ongoing basis.
Deliver brand and audience-specific style guides and partner with brand owners and ambassadors across the organization to manage its evolution. Ensure consistency of final product with style guides.
Understand the impact of certain design choices on the technical performance of the product (e.g. load time) and adjust as needed to strike the right balance.
Establish strong partnerships across the organization to build and implement a multi-channel global UX strategy.
Create and contribute to a creative, positive, efficient and collaborative team working environment across all partner functions.
Desired Skills & Experience
10+ years of work experience in hands-on digital UX roles that include interaction design, visual design, branding/rebranding executions and user research.
8+ years experience managing consumer-facing web and/or mobile products.
3+ years experience personally delivering high fidelity interactive UX prototypes and implementing or evolving robust UX design systems.
2+ years experience managing UX teams.
Substantial experience with direct-to-consumer digital subscription, eCommerce and/or streaming video product areas strongly preferred.
Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design.
Proven track record of cross-functional collaboration and continuous product discovery process improvement. A demonstrable history of going deeper than just “how it looks to users” by proactively seeking to understand and improve “how it works for users”.
Degree in Business, Design, Communications or related field.
Experience leading UX design teams to successful product releases.
Leader with history of success working across organizational boundaries to advocate for the user and influence change
to develop brands via user experience and visual design (the intersection of Creative Director and UX Designer.
Skills and proven success recruiting, managing and developing a high-functioning UX team with varied, complementary
Project management and agile development experience as it applies to product discovery and UX design deliverables.
Hands-on prototyping experience in the browser required (e.g. Figma, Adobe Muse, Sketch, etc).
Expert-level Adobe Creative Suite Knowledge.
If you’re interested in this position contact HR & have your form filled out and ready to send.